Important Update for Local Service Businesses: Check Your Google My Business Listing

New Google My Business changes will affect local businesses and their GMB listings. Service-based businesses like contractors, plumbers, roofers, carpet cleaners and more need to update their GMB listing as soon as possible so as to provide accurate information to potential customers. Previously, businesses would list their address and that was it. However, as of […]

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How Google Search Ads & Position Affect Clicks to Your Website

If you’re looking for ways to increase your online results, then it’s important to understand Google search and how potential visitors to your site find your business. When you search on Google for the best local provider of products or services, there are 4 options to click on in the results. local Search Ads (LSA) […]

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How to Create a Local Marketing Strategy – A Quick Starter Guide

Are you just starting a new business and don’t know where to begin? Or are you an existing business owner discouraged with the lack of new business from your website and social pages? If you’re ready to create the results you need and deserve, let me tell you what we do to generate thousands of […]

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Free Small Business Workshop: Profit from Keywords

Keywords play an important role in the development of successful digital marketing efforts. Without keywords, your website and social media posts stand little chance of ever being found on the internet. If your business website floats on an island of obscurity in the midst of the vast ocean we know as the internet, there’s a […]

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GDPR 101 Frequently Asked Questions

Why create GDPR 101 Frequently Asked Questions? Well mainly because we started getting questions about GDPR from nervous companies, agencies and clients. What is it? Does it apply to my business? Can I ignore this or do I need to do something? So NicheQuest partnered with a veteran IT Consultant to learn more. We read […]

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10 Predictions for 2016 in SEO & Web Marketing

It's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions.

Rand's 10 Predictions for 2016

#1: Data will reveal Google organic results to have <70% CTR

For many years, Google gave public numbers about the ratio of ads to organic click-through rate. Historically, these were between 80–85% for organic results and 15–20% for ads. But for years now, Google's been getting incredibly aggressive with non-organic results (knowledge graph, various AdWords formats, instant answers, etc). I think 2016 is the year we get better data and real results despite the search giant's silence on the subject.

That's in part going to come from the search marketing industry, where folks like AWR have builttools to track CTR reported in Google Search Console, and from outsiders like SimilarWeb and/orJumpshot, who have access to clickstream-level data.

My prediction is that, on average, across Google's billions of daily searches, even accounting for searches that generate multiple clicks, less than 70% of searches result in at least one click on an organic result.

That's not particularly gloomy though, given Google's growth. Even if we found the number to be 50%, there's still more opportunity in Google's organic results today than there was 4 years ago thanks to the incredible growth rate of searches (desktop's flattened, but hasn't shrunk in that time, and mobile's skyrocketed to more than double total search volume).

To read the rest of Rand's SEO predictions for 2016, see the full Moz article here:

https://moz.com/blog/10-predictions-for-2016-in-seo-web-marketing

Related post: 

Hector the Connector Predictions for 2016 and Beyond!